It’s simple. We are horse lovers just like you. In 2014 we set out to create a company with only the highest of standards. Changing hype and fads into truths for pure, simple, results-driven products with correct balanced therapeutic ingredient amounts. Our competitors have as many as 12 joint products, 4 digestion products, and 4 overall foundation products. The truth? You only need one complete product that works for key horse issues. We like the people that ride, but we love the horses they ride on.